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SimpliVity Makes Key Executive Appointment

Seasoned Enterprise Executive to Lead SimpliVity Sales and Channel Initiatives

Westborough, Mass. — Jan. 29, 2014 — SimpliVity the leader in Converged Infrastructure with its award winning OmniCubeTM platform, today announced that Mitch Breen has joined the company as Senior Vice President of Global Sales. Breen will report directly to President and Chief Executive Officer, Doron Kempel.

"Mitch Breen's industry expertise and leadership experience will be instrumental in driving new growth for SimpliVity and our partners. We are thrilled he has chosen to join SimpliVity," said Doron Kempel.

Breen joins SimpliVity from Oracle Corporation, where he served as Senior Vice President of Infrastructure Sales for North America, which includes Oracle's server, storage, engineered systems and networking products. Prior to that, Breen held a series of positions with progressively increasing responsibility during a span of 25 years at EMC Corporation, moving from sales into leadership posts including Senior Vice President of Mid-range Storage and Senior Vice President of Global Channel Sales, and helped guide the organization through a series of business transitions.

"As SimpliVity and its partners continue to capitalize on the rapidly expanding opportunity to deliver converged infrastructure technology, the partner community will benefit tremendously from the rich experience and results-focused approach that Mitch brings," said Matt Massick, CEO, Integrated Data Storage.

"SimpliVity has tremendous market traction with superior technology and strong relationships with partner communities in the industry," said Breen. "I am honored by the opportunity to play a leadership role in such an organization and look forward to working closely with the SimpliVity team and our partners to deliver new innovations and value to joint customers worldwide."

About SimpliVity Corporation
SimpliVity, the Data Virtualization Company, was established with the mission of simplifying IT by delivering a new data architecture that powers an assimilated infrastructure platform. SimpliVity's OmniCube™ utilizes standard x86 base systems to converge server and storage functionality, along with significant advanced functionality that today is delivered by numerous disparate appliances—all at a fraction of cost and with extreme reduction in complexity. OmniCube goes further than infrastructure convergence to enable a global network of systems for managing and protecting the virtual machines and their data. OmniCube systems are deployed in a network of two or more, creating an OmniCube Global Federation, which provides efficient data movement, resource sharing, and scalability.

SimpliVity's solutions and professional services are available through its reseller and partner channels along with sales, service and customer support located worldwide. Information on SimpliVity Corporation is available at www.simplivity.com, tel: +1-508.310.0132 or e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it. .

About Integrated Data Storage
Integrated Data Storage is a Data Center Technology Integrator and Cloud Services Provider based in Chicago, IL. IDS works with a select list of best-of-breed manufacturers to deliver custom IT solutions to businesses worldwide. Primary areas of focus are Storage, Backup, Disaster Recovery, Data Analytics, Virtualization, Mobility, Networking, Compute, Security, Managed Services, and Cloud. Through a unique Engineering methodology and high level of accountability, IDS has established itself as a premier Solutions Provider. For more information about Integrated Data Storage, visit http://www.integrateddatastorage.com

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SimpliVity Corporation
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