There’s a little over six weeks until VMworld 2014 in San Francisco. If you haven’t figured out if you’re attending yet, you might want to get going. Whether it’s your first or fifth (this year will be my eighth), there are plenty of things to do—and learn.

Why should you go? In keeping with VMworld’s theme this year, there are NO LIMITS to the reasons to attend, but here are 10 to consider:

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Kudos to Gartner for intellectual integrity and courage, in the face of rapid and analytically puzzling evolutionary progression, and pressure from incumbent leaders. However, this so-called Integrated Systems category—the subject matter of a new Magic Quadrant—is an already fading category. By integrated systems, I am referring to a collection of disparate products that were stitched together in a single container under common management. By definition, each of the stitched products were not originally intended to be part of a unified whole. This is a clever, rapid packaging/marketing response to the demand for simplification and cost reduction by Enterprise customers (more on this later).

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I am writing this blog as I return home from the Software-Defined Data Center Symposium (thanks to Gestalt IT for a great event!). Attending and presenting at the symposium gave me an opportunity to speak with a lot of folks who are thinking about Software-Defined Data Center (SDDC) and how it fits into their environments.

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SimpliVity is pioneering the next generation of converged infrastructure, Convergence 3.0. This is the first in a series of posts in which we provide an overview of the convergence landscape and demonstrate how SimpliVity is able to provide benefits and customer value far beyond all other offerings in the market. Click here for my presentation at the Gartner Data Center Conference 2013 in which I introduced Convergence 3.0.

The IT infrastructure market is undergoing unprecedented transformation. The most significant transformation is reflected by two narratives: “Convergence” and “Software Defined Data Center” (SDDC). Both are responses to today’s IT realities of infrastructure clutter, complexity, and high cost, and they represent attempts to simplify IT and to reduce overall infrastructure TCO. The figure below exemplifies the high cost and complexity of today’s infrastructure, which is typically comprised of at least 8-12 different hardware and software products from as many vendors, each with a different management interface, and each requiring different training.

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In “New Approach to Data Protection, Part 1″ we cut down the amount of VMs being replicated by separating the VM from the underlying storage array. Now that we are at the VM level, we have to solve two other issues. These issues go hand in hand. In order to effectively remove data from the wire the receiving system must be intelligent enough to reproduce the VM from a given set of blocks and receive only the blocks of data that it doesn’t already have.

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Roughly 10 years ago, two major storage infrastructure companies merged. The smaller of the two companies, a storage manufacturer and a registered CLEC, acknowledged that one of the most painful customer complaints was the recurring cost of bandwidth. They recognized the fact that most customers wanted the ability to easily move data between sites, but couldn’t afford the fat pipes required to complete the task quickly. They capitalized on this by coupling the bandwidth with the infrastructure.

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We are excited to announce new OmniCube platforms today. The CN-3000 is getting a refresh and it is being joined by the CN-2000 and the CN-5000. We have spent a tremendous amount of time with customers over the last year and these new platforms are a direct result of their feedback.

The OmniStack Global Federated Architecture allows a distributed Federation of OmniCube systems to be managed with vSphere Client. This unified management is combined with our ability to apply a policy to individual virtual machines to create a deduplicated, compressed, optimized backup. The backup can be stored both locally as well as in the centralized data center. If there is no central data center, the remote offices could backup to each other as well. Continue reading

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In our last post here at the SimpliVity blog we mentioned how much we love VMUG’s, and how the feeling was mutual. A follow-up post was warranted to highlight the two recent day long VMUG User Conferences in San Diego and Silicon Valley.
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The SimpliVity team was in Palm Beach this week as Gold Sponsor of the South Florida VMware User Group (VMUG) Conference. This was the first of many VMUG Conferences that we’ll sponsor this year, and for good reason (click here for the full list). Continue reading

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Last week, we were honored to participate as sponsors of the 2013 VMware Partner Exchange (PEX), an event that drew 4,000 VMware partners from around the globe. During the 2 ½ day event, we were able to meet and interact with over 600 VMware solution provider partners who came through our booth, participated in OmniCubeTM product demonstrations, participated in our breakout session, and learned more about SimpliVity’s world-class partner program. Continue reading

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