If you haven’t yet heard that SimpliVity’s OmniCube was featured on HBO’s hit show Silicon Valley, check your surroundings; you may be living under a rock. As Marianne Budnik described in her previous blog, the show’s Emmy-award winning production design team travelled from Hollywood to Westborough, Massachusetts with the goal of finding the perfect prop to play the role of the Pied Piper Box.
If you have been living under a rock (and a rock without access to HBO, no less), here’s a little background about Silicon Valley. Now in its third season, the show is a satire of the tech industry from Mike Judge of Office Space fame. The show follows a small fictional startup, which goes by the name Pied Piper, as they battle the forces of venture capital firms, industry giants, and often their own ineptitude, in the hub of the Silicon Valley tech scene.
But before the Pied Piper team can work on their dream of creating the ultimate software platform leveraging Richard’s data compression algorithm, they are tasked with creating a physical product in the form of a box. And before the fictional characters of the show could create a product, HBO needed to find an actual product which they could use as the basis for the Pied Piper Box.
HBO found what they were looking for in SimpliVity’s OmniCube. The show’s writers and production team alike agreed that the OmniCube had the look they were going for, as well as the technological tie-ins necessary to keep the show as authentic as possible.
The process wasn’t as easy as just picking up the box and bringing it back to set, however. First, the box needed to be rebranded from SimpliVity’s signature blue to the bright green of Pied Piper. And the Pied Piper logo needed to be added to the box.
Luckily, another Westborough-based business was able to step in and complete the process of turning the OmniCube into the Pied Piper Box by modifying the bezels. W&W Auto Body helped to finish up the Pied Piper Box prototype by positioning it along with the bumpers and car doors that inhabit their state-of the-art painting facility, and using color-matching technology to transform the SimpliVity OmniCube into the Pied Piper Box.
Hollywood moves fast. The production crew was on a tight schedule and the prototypes for the Pied Piper Box needed to be delivered in just a few short days. The efficient work and fast pace by W&W Auto Body enabled SimpliVity to deliver the prototype quickly and keep the whole project on time and on target, helping to secure the OmniCube’s appearance on the hit show.
So, what’s next for the disguised SimpliVity OmniCube? Will the Pied Piper Box make a comeback in the show? Or did it really leave when former CEO Jack Barker left the company?