Is being disruptive a good thing? I do know that as a kid in school, being disruptive typically earned me unwanted detentions and the occasional note to my parents. Not a good thing! But in today’s business world, being a disruptor is generally viewed in a much more favorable light, unless your current business model is the one under attack from a disruptive offering.
If to disrupt, is really to “cause something to be unable to continue in the normal way” (as Merriam-Webster claims it is) then it can’t possibly be a positive thing, can it? In tech, and in particular for end-users and innovative organizations, disruption is a positive thing. It is the ultimate compliment when someone identifies a technology as a massive improvement or quantum leap over the status quo.
Disruptive companies are those that take a very different approach to an age-old problem. The disruption could come in the form of the development of a new technology, like hyperconverged infrastructure, or it could be taking a new go-to-market approach with an existing technology/product, like Dollar Shave Club achieved by selling razors blades by subscription. Most companies have an attitude of “if it ain’t broke, don’t fix it.” Disruptive companies see things through a different set of lenses. They wake up every day wanting to show the world that so much more can be achieved when revolutionary change is embraced.
A classic example of disruption is Apple, which didn’t change just one industry, but many. People often just think of Apple and its iPhone in terms of the things it displaced. Instead of having separate devices such as a telephone, a personal computer, a calculator, and a camera, the iPhone is just a single device that can do it all. But Apple did more than create the iPhone. This disruptive company also changed the way applications are created, shared, and regarded. In that way, Apple created a new wave of “disruptors” in just a single new design!
SimpliVity is widely recognized for disrupting the IT infrastructure industry in multiple ways. Not only did we disrupt the way IT teams operate inside the data center, by consolidating the formerly disparate components that make up a traditional IT stack, but SimpliVity also changed the way organizations manage that infrastructure. We have simplified maintenance and management, thereby providing more time for users to focus on innovation and new projects. That’s why I was so honored to hear of SimpliVity’s ranking on CNBC’s 2016 Disruptor 50 list, alongside fellow disruptive companies like Uber, Snapchat, Slack, Spotify, and SurveyMonkey.
SimpliVity stands alone as the only IT infrastructure company to earn a spot on this highly prestigious Disruptor 50 list. A clear acknowledgment that the world is noticing the business outcomes that our technology can deliver.
SimpliVity is different from other companies in the hyperconverged industry because we don’t stop at just converging servers and storage, we take it a step further with built-in data protection and other functionality that helps us replace the entire IT Stack.
For years, this traditional IT stack has supported all the needs of the data center, but SimpliVity recognized that there was a massive amount of inefficiency in that legacy approach. IT teams focus the majority of their time maintaining that legacy infrastructure. This led to stagnation in the data center, and IT teams were finding that they weren’t able to drive as much value to the business as they had hoped, spending about 80% of their time maintaining infrastructure and only 20% of their time innovating. But now, with our hyperconverged infrastructure, this 80/20 split is flipped. Hyperconverged infrastructure is all about simplicity and efficiency. Enabling IT to focus on new projects and innovation that hopefully allows them the ability to disrupt those markets that they compete in!
And since SimpliVity is the only hyperconverged infrastructure vendor that offers built-in data protection, customers can rest easy knowing their data is safe with SimpliVity even in the case of ransomware attacks or natural disasters.
SimpliVity is able to drive business value, protect company data, streamline operations, and increase organizations’ operational efficiency. We recently talked about a Fortune 50 customer of ours who is using our disruptive technology to reduce six data centers to three, reduce floorspace/rackspace by 11:1, and drive 100M cost out of their business.
IT organizations that fail to innovate and that are focused on preserving the status quo will likely 1) be outsourced 2) be acquired 3) or serve as roadkill for those who innovate.
We have continued to disrupt the industry ever since our first product was sold, and we don’t plan on stopping anytime soon.
To see SimpliVity disrupting the IT infrastructure industry in action, sign up for a demo of our transformational technology today.