“OmniStack with Cisco UCS is the ideal combination of a revolutionary approach to data efficiency and reliable, time tested industry-leading virtualization technology. SimpliVity allowed us to complete a data center migration in tandem with a full hardware refresh, all with minimal downtime and dramatically simplified logistics. VMs moved from one physical location to another in minutes or seconds.”
– Shane Ladd, Senior System Administrator Marketing Innovators
Marketing Innovators International, a leader in people performance management solutions, replaced its legacy HP server and storage systems with SimpliVity hyperconverged infrastructure. The SimpliVity OmniStack solution with Cisco UCS helps the firm reduce TCO, improve IT agility and ensure high performance and availability for the company’s businesscritical applications and data.
BUSINESS CHALLENGE: Infrastructure Modernization and Data Migration
Marketing Innovators’ aging IT systems–HP servers and SAN arrays supporting a variety of business applications–were becoming increasingly costly and inefficient to operate, impairing service agility and business innovation. Deploying new workloads–allocating compute and storage resources, configuring data protection policies–took days using the company’s legacy storage solutions and data backup and replication tools.
Shane Ladd, Sr. System Administrator for Marketing Innovators, initiated a data center modernization program to improve the scalability, performance and economics of the company’s IT infrastructure. After an extensive evaluation process involving a number of vendors including Nutanix®, Nimble Storage, Scale Computing and Maxta®, Ladd selected SimpliVity OmniStack Solution with Cisco UCS for its next-generation data center architecture.
SimpliVity’s hyperconverged infrastructure solution is designed from the ground up to meet the increased performance, scalability and agility demands of today’s data-intensive, highly virtualized IT environments. The solution eliminates cost and complexity by consolidating a variety of IT functions–including compute, storage, network switching, replication, and backup–onto virtualized, industry-standard x86 hardware, with global unified management. The solution delivers the best of both worlds: x86 cloud economics and enterprise capabilities including VM mobility, Data Efficiency, Performance and Global Unified Management.
With their transformation project Marketing Innovators replaced seven racks of legacy HP equipment with four 2U OmniStack with Cisco UCS C240 M4 nodes in half a rack. The SimpliVity hyperconverged infrastructure solution with built-in VM mobility and data protection slashes TCO by reducing space, power and cooling requirements and simplifying ongoing administration. The IT team manages the entire next-generation data center from a single, familiar VMware vCenter vSphere console. “With SimpliVity, what we used to need 7 racks of servers to accomplish, we can now do in a halfcabinet’s space worth of OmniStack with Cisco UCS,” says Ladd.
SimpliVity’s VM-centric administration improves IT agility and frees up staff to focus on business innovation. With OmniStack, the company can clone and move VMs and deploy new workloads in minutes or hours, compared to days with their previous solutions. The process of cloning VMs used to be an overnight ordeal, but with the SimpliVity Move, cloning operations are completed within minutes. This enables Marketing Innovators’ developers with a much simpler and stressfree experience. And the built-in data protection enables rapid recovery of any application or data set in minutes or seconds. “SimpliVity VM restores are incredibly fast, and we have standardized on SimpliVity as our recovery option of first choice,” says Ladd.
OmniStack’s innovative real-time deduplication, compression and optimization technologies deliver breakthrough performance and data efficiency. The SimpliVity solution minimizes I/O and network traffic, accelerating data mobility. For all 104 application VMs, the IT team was also able to migrate data to the new environment quickly and easily; most VMs were moved across data centers in a matter of minutes. The SimpliVity solution also helps the firm contain storage costs; Marketing Innovators achieves 11.6:1 data efficiencies, maintaining 121 TB of logical data in under 11TB of physical storage. And last but not least, the solution increased the performance of the company’s business-critical applications by up to 75%.
“SimpliVity far exceeded our expectations,” says Ladd. “The product performed as advertised and the support
we received from SimpliVity was outstanding. They even loaned us a couple temporary systems so we could migrate to a new data center facility in a phased fashion, with minimal service disruption.”
KEY BENEFITS INCLUDE:
- Reduced TCO; 14X reduced footprint; seven equipment racks consolidated into four 2U units
- Rapid data migration; VMs moved over to new data center in minutes
- Increased application performance: up to 75% improvement
- Improved business agility; new rapid cloning capability in minutes for DevOps
- Lower storage costs; 11.6:1 data efficiency
- Improved operational efficiency; frees up IT staffto focus on core business activities